Pre-Campaign Feasibility Studies

A campaign undertaken without a clear assessment of the need, ability, and willingness is a campaign in jeopardy. Our professional feasibility study lays the groundwork to ensure the greatest possibility of success.


During the feasibility study, we will:

  • Identify and rank top donor prospects and potential campaign volunteers;
  • Refine the case for support through face-to-face personal visits with major donor prospects and potential campaign volunteers to gain their insights on the goals and objectives of a campaign;
  • Validate a campaign goal through visits with alumni who will be vital to campaign success;
  • Cultivate donor prospects;
  • Evaluate the organization’s image among its constituents; and
  • Assess gift support availability and realistic achievability.

The feasibility study results in an objective report and a roadmap for success including:

  • Summary of interviews;
  • Comparison of our findings with results of other, similar studies and campaigns;
  • SWOT analysis (strengths, weaknesses, opportunities, and threats) of the prospective campaign;
  • Potential major donors and effective volunteer leaders; and
  • Recommendations for a proposed action plan, including a minimum campaign goal.


Learn more about our other areas of service:
Capital Campaigns
Alumni Relations and Annual Campaigns
Gift Management
Strategic Assessments
Web Development and Maintenance